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Wednesday, April 04, 2007

'Frugal engineering is India's strength'-India Business-NEWS-The Times of India

via The Times of India: "And the no-nonsense, tough speaking Carlos Ghosn who has worked in the world's three largest car markets__US, Europe and Japan was clearly in awe of Indian engineering. Why? Because they managed to shave 15% off the Logan's production costs.

This is the kind of number that has Ghosn drooling. When the car was first thought up at Renault's headquarters, it was meant to be a no-frills car that had to be built with as little resources as possible. Ghosn thought his company had done a pretty good job with it.

'But there is a thirst for learning here and that makes the Indian engineer innovate and create a product frugally. Engineers in other parts of the world always need more resources to do the same thing,' he said.

So is there a lesson in what he has seen for global automobile companies? 'Yes,' says Ghosn. 'They will have to show the humility to come into this country and learn. It isn't possible to demonstrate such innovation when you work out of markets where resources are not at a premium,' he adds."

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