Cultural Insights India - Dina Mehta

• The relevant God or philosophy is Krishna the pragmatist, not Ram the idealist. Krishna holds the philosophy that there can be several versions of the truth. Advocates running from the battlefield, in order to be alive to fight another day
• Always on access and personalized service is important for customers in India. The prevailing attitude is that "I'd rather call up my local photocopy neighborhood store and get 'acceptable' quality with great service (with pick up and drop off) than go to an impersonal large store to get it processed." Here are some visiting cards I have of my local cold storage, vegetable vendor, grocer, chemist, photocopier, furnishing store.

source